In this specific photo Chris Bosh is dunking for the United States olympic basketball team. There are tons of people in the background taking photos and cheering as if he is a God. Then at the bottom of the page it says "Power Up", implying that milk will lead to great things such as being an Olympian. The emphasis on his muscles and the intensity in his face all scream strong.
These advertisements were on every school cafeteria for many years, although I rarely see them these days. I always hated milk, but I loved celebrities. I thought that by drinking milk I could one day be like them. Celebrities are effective spokespeople because they are a clear definition of success and are easily recognizable establishing credibility.
I totally agree with you that celebrities are effective as a clear definition of success and easily recognizable when establishing credibility. Celebrities really turn the stuff you hate into something you really like.
ReplyDeleteThis ad is definitely aimed towards young kids. Kids need a role model and they tend to look for guidance in celebrities. If they see their role model on a "Got Milk?" poster like this, they will remember it. They might not exactly remember the words that go along with it, but they will definitely remember the milk mustache on their favorite celebrity. If someone like Chris Bosh is supporting drinking milk because it makes you big and strong, it is accurate to conclude that young aspiring basketball players are going to be quick to drink some milk. They want to be like Chris Bosh.
ReplyDelete