Sunday, May 17, 2015

REAL

      Real women with real bodies. The everyday women is not going to look like she walked off the runway although she may aspire to be. Sending out the message to love yourself the way you are is a great way to appeal to the masses using the "plain folks" technique.

     Victoria secret advertising  thin women saying "love my body"  upsets many people and causes them to feel poor about themselves. People come in all shapes and sizes and are equally beautiful. Advertising diversity is almost always popular.

    Aerie shows smiling giggly girls who instantly make the viewer smile back. Although not perfect their beauty is unmissable. As a girl myself, a genuinely happy person is more welcoming and lovable than a Victoria secret model making a sexy face. I would rather feel secure with my image while viewing an advertisement than thinking I'll never look like that.

  Aerie did an excellent job with this advertisement and I was completely impressed with the message they stand behind. I hope the fashion industry will follow this example and preach self love. 
(Victoria Secret advertisement)
(Aerie ad campaign)

1 comment:

  1. Haha I know you posted this a while back, but I believe that this aerie ad sends a fantastic message to young girls such as ourselves. After watching Missrepresentation, I realized how hard girls can be on themselves especially when they see advertisements, such as the ones Victoria's Secret makes. Its really refreshing to see this girl, who can represent the many 'real' bodies that every girl has.

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