Tegan and Sara Music Ad Disguised

I was bored on this Sunday afternoon and decided to start a new show on Netflix called "Young and Hungry".With my recent knowledge on advertising I was blown away at how many placed products appeared throughout the show. I can't tell if critical thinking has ruined my ability to appreciate television and media or opened my eyes.

In this scene the main character puts on the perfect song to "set the mood". She sings the lyrics and dances to show she enjoys the song. It seems like it came off her everyday playlist and her character genuinely likes the song. This advertisement is so subtle yet gets the point across so effortlessly.

After hearing the song, Josh says "Tegan and Sara? I karaoke to this song all the time!" Gabi replies with "Me too!" Viewers react by thinking "Hey this is a catchy I want to buy it!" This advertisement uses the technique "Plain Folks" because it is showing a romantic song that everyday people can use for dates or even just hanging out. The songs comes off as upbeat and fun, something that makes you want to dance. I don't think I would've thought of this scene as an advertisement prior to my class which makes it effective.

It is directed to teenagers and young adults ranging from (16-25). The people in the show are young and attractive and live desirable lives. The sing along between the characters and hinted popularity make the song very appealing to people of this age group.