Question #14: What is "stealth marketing" or marketing under the radar? Is it ethical? Would you throw a party or post on social media for money?

Marketing under the radar is placing products in a generally casual or desirable atmosphere,disguised enough so it is not clear that the products are being advertised, but obvious enough to be memorable.  People see the products and think to themselves "Wow.. Sprite is a company that generates fun"  or "the cast of Modern Family uses that washing machine I will remember that brand next time I shop".

I do believe it is ethical if the advertisement is just a pop-up (characters use or mention a product) on a TV show or a company hires someone to throw a party endorsing the company. However, I don't think it is ethical for people specifically celebrities to lie and say that they use this product everyday, when in reality they are just reading a script. Lying for advertisements isn't ethical, but to slyly show off a product is acceptable.

I would post on social media for money if i actually used/liked the product. Posting on social media reaches a wider audience and is more effective then throwing a party which only advertises to around 100 people. I've seen many celerities endorse products through social media such as Kylie Jenner who often advertises apps for the iPhone or hair extensions