I think these commercials are very effective because although I haven't seen a commercial in quite sometime I could still recite the whole jingle. When I think of sour cream the only brand that comes to mind is Daisy because the song has stuck with me. I think creating a jingle for a company is an extremely smart way to advertise. Stanley Steamers, education connection.com, and Empire also went down the same route. Conclusively, a catchy tune can make for a successful advertisement and it has definitely worked for Daisy.
Sunday, May 10, 2015
Do a Dollop Daisy
The famous "Daisy" jingle has stayed in my mind for the past five years. I will never forget these classic commercials for they are memorable and effective. The advertisements target families and have the "plain folks" appeal. By showing average families people are gravitated to use the sour cream for simple kid friendly meals. The advertisements also use the advertisement technique of repetition. Almost every commercial has the jingle in it so right away the audience knows that it is a Daisy commercial. The repetition of the song results in a memorization by viewers and eventually they will sing along and get it stuck in their head.
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There are so many advertisements where the product is not directly mentioned in the commercial. Having a jingle that is centered around, not only the name of the brand, but also what the product is/does is very important. Sometimes i will see a commercial and will not know what it is advertising until the very last seen, and I think that is not a very efficient way of advertising.
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