The commercial is centered around poetic verses and flowers( hence the name Full Lash Bloom). The words create a rhythm that fit perfectly with the upbeat music in the background. They tell a story about how Perry's lashes got so long which grabs people's attention because viewers want to hear what happens at the end. The pinks and florals create a girly vibe and beautiful aesthetic.
Sunday, May 10, 2015
Easy Breezy Beautiful
Katy Perry is known for her fierce and beautiful lashes so she is a perfect fit for this mascara commercial. The use of an icon like Perry is the advertisement appeal "need for attention". Everyone wants her perfect lashes so if she uses it then everyone else's eyelashes can look like her's?
The commercial is centered around poetic verses and flowers( hence the name Full Lash Bloom). The words create a rhythm that fit perfectly with the upbeat music in the background. They tell a story about how Perry's lashes got so long which grabs people's attention because viewers want to hear what happens at the end. The pinks and florals create a girly vibe and beautiful aesthetic.
Covergirl includes "Easy Breezy Beautiful, Covergirl" at the end of every commercial which creates a trademark for the company's advertisements. This is the ad technique of repetition because these 3 words are directly associated with the company and are memorable . The words all have positive connotations with them and are very light and flirty which women of all ages wish to be.
The commercial is centered around poetic verses and flowers( hence the name Full Lash Bloom). The words create a rhythm that fit perfectly with the upbeat music in the background. They tell a story about how Perry's lashes got so long which grabs people's attention because viewers want to hear what happens at the end. The pinks and florals create a girly vibe and beautiful aesthetic.
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Yes I totally agree with you. Every time I think of Katy Perry, I think of a girl with big lashes and big eyes. I think Covergirl did a great job of using her for their commercial. This ad is definitely need for attention because of the fact that if one get's those full, luscious eyelashes, they definitely want some attention for that. This ad I believe attracts young female because it's about being pretty and standing out, which is what all young females want.
ReplyDeleteI love this topic! The biggest thing that popped out to me was the up beat classical music in the background, and the words that went perfectly with the beat, and they also rhymed too! I agree that this ad appeals to the need for attention because everyone knows that makeup is used for attention. I think that this commercial uses the technique Testimonial because everyone knows that Katy Perry is known for being fierce, and she is perfect for advertising this product.
ReplyDeleteI agree that this commercial is need for attention, since most of the time a women is trying to attract attention using makeup. It makes a women feel more beautiful and powerful. This commercial totally makes me want to buy the product, especially because Katy Perry is advertising with her beauty. She is know for her pretty and beautiful looks along with her singing, and this makes her the perfect candidate for the lash commercial.
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