Progressive// FLO

       Flo is a character that I have adored for many years now. Her quirky features and distinct humor always made me laugh. She is the perfect face for progressive because she creates a lighthearted face for an insurance company which too most people is boring and not an upbeat idea. 

      She advertises saving money and package deals which uses the bribery technique. Her average everyday worker look is very appealing and makes the company seem very trustworthy and friendly. Flo has become a well known figure and used on many commercials, Progressive stresses the repetition technique. As soon as you get Flo's voice you automatically know who the commercial is for. Her name is also significant because it is unique. If her name was Amanda or Courtney the commercial may not be as effective or memorable.