Barack Obama clearly states Mitt Romney's plan if elected, but then says that is has been proven to fail. He brings up that Romney's plan will cut taxes for the wealthy class, while his plan will help expand the middle class. The lower class is much larger than the wealthy class, therefore this statement is extremely appealing to the greater portion of America. He then presents the ideas of investing in education, paying down debt, investing in manufacturing, and investing in homegrown American energy. These are all extremely appealing to every American no matter what social class you come from. Obama concludes with the statement "Sometimes politics seem very small, but the choice you face, couldn't be bigger." This urges people to vote and make their dreams for America a reality.
Sunday, April 26, 2015
Barack Obama's "The Choice" is centered around the idea that every American has the chance to make a difference and create opportunities for our country. He describes his plan in contrast to Mitt Romney's plan, highlighting that Romney's ideas have been tested and ultimately failed. Obama makes it seem as though Romney's presidential policies will mainly helps the wealthy class, while Obama will help those who are struggling in the lower classes. His use of setting and word choice appeals to the masses in a personal way.
This political advertisement begins with Barack Obama suggesting that the viewer has a choice to make within the next few months. He is not talking to the camera, rather what seems to be another person. The conversational atmosphere of this advertisement makes it seem very personal and shining light on the idea that Obama is a real person, who has friends, and truly cares about the country outside of the office. The setting is what appears to be an average home, with an average lamp, an average couch, and some average throw pillows. This appeals to the "everyday American" and forms a connection that President Barack Obama is just like everybody else. As he discusses his plans for presidency, clips play of him talking with normal people at a dining room table and meeting with an educator at a school. These concepts also appeal to the "everyday American" because it seems that he is trying to help the all of the social classes, not a select few of wealthy Americans that pay him for political power (super PACS). The advertisement ends with a slide of the word "FORWARD" in bold. This strong word leaves a lasting effect by creating a positive connotation between "forward" and Barack Obama. Viewers will now associate Obama with moving the country forward in the right direction.
Barack Obama clearly states Mitt Romney's plan if elected, but then says that is has been proven to fail. He brings up that Romney's plan will cut taxes for the wealthy class, while his plan will help expand the middle class. The lower class is much larger than the wealthy class, therefore this statement is extremely appealing to the greater portion of America. He then presents the ideas of investing in education, paying down debt, investing in manufacturing, and investing in homegrown American energy. These are all extremely appealing to every American no matter what social class you come from. Obama concludes with the statement "Sometimes politics seem very small, but the choice you face, couldn't be bigger." This urges people to vote and make their dreams for America a reality.
Barack Obama clearly states Mitt Romney's plan if elected, but then says that is has been proven to fail. He brings up that Romney's plan will cut taxes for the wealthy class, while his plan will help expand the middle class. The lower class is much larger than the wealthy class, therefore this statement is extremely appealing to the greater portion of America. He then presents the ideas of investing in education, paying down debt, investing in manufacturing, and investing in homegrown American energy. These are all extremely appealing to every American no matter what social class you come from. Obama concludes with the statement "Sometimes politics seem very small, but the choice you face, couldn't be bigger." This urges people to vote and make their dreams for America a reality.
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I found this commercial to be very interesting. Like you pointed out, Obama says at the beginning that you will have to make a choice in the next few months. Using the deadline makes viewers feel rushed to make a decision, so they will be more likely to choose the easy way that the ad is giving them. I also liked how the commercial was set up so that it seemed like Obama was talking to you, face to face. Don't judge me, but this actually reminded me of the One Direction music video for their song "Night Changes," where each member was on a date, and the point of view was from the girl they were dating so it seemed like you were the one dating them. Both of these videos made us viewers feel important, like they were singling us out and that we are extremely important to them. Finally, I found the scene where Obama was hugging the woman touching. It shows viewers that he has a heart, that he cares for us and will work for us, and that he is just like one of us. I really liked the commercial and write up, good job Abby.
ReplyDeleteIn this commercial, Obama tries to make it seem like you have a choice, but he is more or less convincing you that you don't throughout the commercial. He tells you why you should not choose one way and why his way is right. By doing so, their is really only one choice if you listened to everything he said, to choose Obama's way. Obama makes you feel like you make a difference by saying you have a choice, but then he proceeds to tell you why you do not really have a choice.
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